We are a tribe of creative micro-businesses working together in our Brighton studio.

We collaborate on projects, bringing together our specialist talents in the service of others. There's not much we can't do as a team, but if you want a quick list, we specialise in copywriting, coding, animation, branding, tone-of-voice, film-making, photography, workshops and all kinds of design - we're also pretty good at making websites.

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Ed Isaacs

Optimistic Fox

As the resident ‘Man with laptop’, Ed’s happiest when talking to clients or writing copy. Occasionaly creative & always loud, he laps up hip-hop & high-octane fuel (not literally, obvs). Suprisingly good cook.

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Rebecca Bailey

Optimistic Fox

Random acts of kindness giver, google search master, hoarder of browser tabs, screenshots & interestingly useless facts. Lover of ferrets and fast cars - not together, that would get messy.

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Francesca Swatton


Fran designs like a goddess and has a fervent love of flamingos and Matt Sewell birds. She is also well known in the studio for eating things only in halves.

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Ruth Watson


When Ruth isn't Creative Directing like a boss she is mainly thinking about gold and pin badges, OOooh golden pin badges. She also does shit portraits. They are not that shit.

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Sam Waters


Sam has one fan. And it blows his hair majestically whilst playing the best guitar solos on Instagram. He also enjoys a blast in Belinda CARlisle - his purple MX5.

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Mat Keller

Mat likes old stuff (you can tell because he dresses like someone out of the '30s), he even heads up a magazine about old stuff in his spare time... not that he has much of that with 3 kids and an aged cat to occupy him!

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Paul Ferguson

When Paul's not cycling across continents he's a web dev. He grew up on a farm which may explain why he resorts to animal sounds in an attempt to avoid explaining himself in a professional manner. Meowww woof.

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Pete Goodman

When he's not building websites, you'll probably find Pete listening to Meat Loaf, running along the seafront or staring into space (usually through a telescope).

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Natalie Hancock

Cakes. Crazy children. Curious explorer of rock pools and gardens. I love technology but technology does not like me. I prefer pencils, paints and getting messy.

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James Cooke

James builds his own computer keyboards, listens to drum & bass and loves writing and testing website server code. If you need a technical whiteboard session, he's your human.


Design & branding

We're a creatively curious team who believe in bold brand positioning, daring designs and courageous creativity.


Optimistic Fox

Copywriting & tone of voice

Specialising in brand & customer experience communication, we help organisations say & do the things they believe in.


Mat Keller

Digital creative

Mat is a designer, developer, photographer, copywriter, film-maker... you name it, over the last 20 years he's done it.


Natalie Hancock

Illustrator & designer

Part graphic designer and part illustrator, you'll find her work adorning tables, bottles, walls, windows, magazines, websites and even cakes!


Paul L Ferguson

Front-end web developer

Worker of UI systems for projects of various scales and technology, specialising in CSS and HTML.


Pete Goodman

Front-end web developer

Pete specialises in building bespoke websites and web apps, with HTML, CSS and JavaScript.


James Cooke

Server-side developer

James is a server-side development contractor, who works mainly with Linux, Python, vim, whiteboards and excellent people.


Showcase: Peter Docker | WhyNot

Committed to helping shift the world of work to be a place where the vast majority of people go home fulfilled, energised & inspired by the work they do, Peter Docker enables people to be extraordinary so that they can do extraordinary things. As a speaker, teacher & Start With Why Igniter, Peter presents around the world, as well as facilitating international workshops and bespoke leadership programmes.

Peter asked us create a simple, human, experience-rich website from scratch to bring Peter, his content & his ideas to life in the digital world, so they can have purpose & value in the real world. We also gave him a new brand.

Everyone I have shown the website to has said “WOW, what a website!” which, of course, I completely agree with.

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Fraser Randall

Running a brand discovery workshop to define the look, feel and tone-of-voice of their new brand, we implemented the results across all their printed and digital collateral focusing on their website to create a clean and clear platform to display their fantastic projects.

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Working with the enigmatic owner of AlchemyFlow Darren, we created the brand: Defined their look & feel, iconography & illustrations, created a suite of labels & packing and built an engaging website.

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Arduino Spotify controller

We wanted a way to randomly select music to play in the studio. We put this together with an Arduino, an old Wii nunchuk controller, an antique Mac mini and some Node.js magic.

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Studio Awkward
68 Middle Street
Brighton, BN1 1AL


Say hello

If you've got a project, if you can fill in the contact form, maybe, just maybe you can hire The A-(Awkward) Team